Businesses that managed to grow during the pandemic were few and far between, but Prism was one of them. In-person events transitioned into videos, short films, and animations that could be shared extensively, enabling Prism to adapt, diversify its offerings, and ultimately thrive during a challenging period. From pencil to pixel and concept to creation, Prism can do the lot and riding the crest of a wave made for the best time to refocus its visual identity.

The play button is the most recognisable video related symbol there is and when it comes to motion, that’s where it all begins. As an evolution of the previous brand, which also utilised a play button within it’s identity, retaining the universally understood silhouette made sense. Creating a dynamic identity with multiple icons and styles gave us the opportunity to express the creativity in Prism’s output, without overtly stating it.

We might all have a camera in our pocket, ready to press record whenever inspiration strikes, but high-quality video production is much more than the mere convenience that our phones give us. So, maybe it’s time for you to press play on a bit of motion magic?