Global mat and rug manufacturer Kleen-Tex was preparing to introduce its flagship consumer brand, wash+dry, to the UK market. While the brand was already well established in the US, South America and Asia and had seen phenomenal success across Europe the UK represented a significant opportunity to re-align and elevate the brand. To unlock its full retail potential, wash+dry needed to better reflect Kleen-Tex’s design-led, premium product offering and resonate with UK consumers to launch to market.

Working in collaboration with search-driven content agency, No Brainer, we were tasked with re-imagining the brand for a UK audience of both retail buyers and the end consumer, through a combination of positioning and strategic, creative work. We built the brand foundations on the idea that the product is ‘designed for life’. Both from an aesthetic and practical perspective. The perfect product range for a wide–ranging demographic of like–minded, design–led consumer.

The result is a fresh, forward–facing identity, ready to stand out in a market that’s often quite traditional. Create retail partnerships across the country, and drive sales to match the success of the brand across Europe and beyond.