The Holocaust & Genocide Research Partnership (HGRP) brings together four of the UK’s leading academic institutions specialising in Holocaust and Genocide research studies. To deliver a project relating to such a sensitive topic required a level of research that went above and beyond the ordinary.
It was important to us that we understood not only the harrowing events of the Holocaust and Genocide, but also the historical context beyond the TV and film knowledge that most of us have. Our research led us to interesting places that then informed our visual direction, including one of our design hero’s, Jan Tschichold. Jan played a significant role in the development of 20th century graphic design, but was also arrested, and later escaped Nazi Germany with his family.
With a strong purpose at their heart, our aim was to deliver a respectful, yet forward-facing identity, free from visual cliché that can often be associated with the subject matter. Every aspect of the identity had to be carefully considered. Our identity focused on the new multi-faceted partnership being greater than the sum of its parts, visualising the idea of re-framing public engagement, education and heritage practice about the history and memory of the Holocaust and Genocide.
As a partnership between four entities, it can be a complex process with everybody fighting to be heard. Through a collaborative process, The Modern World was able to understand each partner’s requirements and ambitions, creating an elegant brand that’s well-researched, contemporary, and sensitive towards the subject.