Client
Warrington Market

Project scope
Brand Development
Launch Campaign
Social Media
Outdoor Media
Advertising

Client
Warrington Market

Project scope
Brand Development
Launch Campaign
Social Media
Outdoor Media
Advertising

Client
Warrington Market

Project scope
Brand Development
Launch Campaign
Social Media
Outdoor Media
Advertising

Client
Warrington Market

Project scope
Brand Development
Launch Campaign
Social Media
Outdoor Media
Advertising

Client
Warrington Market

Project scope
Brand Development
Launch Campaign
Social Media
Outdoor Media
Advertising

The earliest evidence of a Market in Warrington is a charter dated 20 October 1255, when the population of the town was no more than 700 people.

Fast–forward to 2020 (and various incarnations later) and a brand new, state-of-the-art, Market has been built and is in need of a launch campaign.

The earliest evidence of a Market in Warrington is a charter dated 20 October 1255, when the population of the town was no more than 700 people.

Fast–forward to 2020 (and various incarnations later) and a brand new, state-of-the-art, Market has been built and is in need of a launch campaign.

The earliest evidence of a Market in Warrington is a charter dated 20 October 1255, when the population of the town was no more than 700 people.

Fast–forward to 2020 (and various incarnations later) and a brand new, state-of-the-art, Market has been built and is in need of a launch campaign.

The earliest evidence of a Market in Warrington is a charter dated 20 October 1255, when the population of the town was no more than 700 people.

Fast–forward to 2020 (and various incarnations later) and a brand new, state-of-the-art, Market has been built and is in need of a launch campaign.

The earliest evidence of a Market in Warrington is a charter dated 20 October 1255, when the population of the town was no more than 700 people.

Fast–forward to 2020 (and various incarnations later) and a brand new, state-of-the-art, Market has been built and is in need of a launch campaign.

warrington-market-social-teaser
warrington-market-ext-hoarding
warrington-market-portrait-krua
warrington-market-portrait-louies
warrington-market-traders-portrait
warrington-market-a-stand
warrington-market-vintage
warrington-market-directional
warrington-market-ext-advertising

We wanted to introduce the place, and more importantly, the traders behind the businesses, to the town. Working alongside the Market comms team we created a central theme of 'IN' that was played–on, and flexed, to tease in the run up to opening, and further developed post–launch. We also took on the arduous task of nicknaming all 50 traders to add an extra layer of personality. The people of the town know some of the traders very well so it created lots of interaction. 

The 'IN' motif also forms part of the Market's proud INdependence, and was carried through into a wordmark alongside the existing logo.

It was important to communicate everything in an authentic way. Meaning the tone of voice throughout was also super–conversational and on the level. The response to the campaign has been overwhelmingly positive, and despite opening and launching during the global pandemic, has seen record numbers of engagement on social and footfall figures through the door.

 

Portrait photography by Andy Harrison [andyharrison.com]

We wanted to introduce the place, and more importantly, the traders behind the businesses, to the town. Working alongside the Market comms team we created a central theme of 'IN' that was played–on, and flexed, to tease in the run up to opening, and further developed post–launch. We also took on the arduous task of nicknaming all 50 traders to add an extra layer of personality. The people of the town know some of the traders very well so it created lots of interaction. 

The 'IN' motif also forms part of the Market's proud INdependence, and was carried through into a wordmark alongside the existing logo.

It was important to communicate everything in an authentic way. Meaning the tone of voice throughout was also super–conversational and on the level. The response to the campaign has been overwhelmingly positive, and despite opening and launching during the global pandemic, has seen record numbers of engagement on social and footfall figures through the door.

 

Portrait photography by Andy Harrison [andyharrison.com]

We wanted to introduce the place, and more importantly, the traders behind the businesses, to the town. Working alongside the Market comms team we created a central theme of 'IN' that was played–on, and flexed, to tease in the run up to opening, and further developed post–launch. We also took on the arduous task of nicknaming all 50 traders to add an extra layer of personality. The people of the town know some of the traders very well so it created lots of interaction. 

The 'IN' motif also forms part of the Market's proud INdependence, and was carried through into a wordmark alongside the existing logo.

It was important to communicate everything in an authentic way. Meaning the tone of voice throughout was also super–conversational and on the level. The response to the campaign has been overwhelmingly positive, and despite opening and launching during the global pandemic, has seen record numbers of engagement on social and footfall figures through the door.

 Portrait photography by Andy Harrison [andyharrison.com]

We wanted to introduce the place, and more importantly, the traders behind the businesses, to the town. Working alongside the Market comms team we created a central theme of 'IN' that was played–on, and flexed, to tease in the run up to opening, and further developed post–launch. We also took on the arduous task of nicknaming all 50 traders to add an extra layer of personality. The people of the town know some of the traders very well so it created lots of interaction. 

The 'IN' motif also forms part of the Market's proud INdependence, and was carried through into a wordmark alongside the existing logo.

It was important to communicate everything in an authentic way. Meaning the tone of voice throughout was also super–conversational and on the level. The response to the campaign has been overwhelmingly positive, and despite opening and launching during the global pandemic, has seen record numbers of engagement on social and footfall figures through the door.

 Portrait photography by Andy Harrison [andyharrison.com]

We wanted to introduce the place, and more importantly, the traders behind the businesses, to the town. Working alongside the Market comms team we created a central theme of 'IN' that was played–on, and flexed, to tease in the run up to opening, and further developed post–launch. We also took on the arduous task of nicknaming all 50 traders to add an extra layer of personality. The people of the town know some of the traders very well so it created lots of interaction. 

The 'IN' motif also forms part of the Market's proud INdependence, and was carried through into a wordmark alongside the existing logo.

It was important to communicate everything in an authentic way. Meaning the tone of voice throughout was also super–conversational and on the level. The response to the campaign has been overwhelmingly positive, and despite opening and launching during the global pandemic, has seen record numbers of engagement on social and footfall figures through the door.

 Portrait photography by Andy Harrison [andyharrison.com]

warrington-market-insta-stories
warrington-market-portrait-fruit-veg
warrington-market-portrait-fair-ladies
warrington-market-tote
warrington-market-portrait-baker-j
warrington-market-portrait-andrews
warrington-market-advert
warrington-market-portrait-cateotu
warrington-market-portrait-casa-mexica
warrington-market-id-holder

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022