Client
Radio Warrington

Project scope
Brand Identity
Launch Campaign
Social Media
Outdoor Media
Advertising

Client
Radio Warrington

Project scope
Brand Identity
Launch Campaign
Social Media
Outdoor Media
Advertising

Client
Radio Warrington

Project scope
Brand Identity
Launch Campaign
Social Media
Outdoor Media
Advertising

Client
Radio Warrington

Project scope
Brand Identity
Launch Campaign
Social Media
Outdoor Media
Advertising

Client
Radio Warrington

Project scope
Brand Identity
Launch Campaign
Social Media
Outdoor Media
Advertising

Reviving a tired brand to re–engage with the digital world.

Radio Warrington has existed for almost 15 years, but often been in the shadow of a larger, more familiar local station. With 'community' at its heart, and a loyal, albeit relatively small following, the station needed to come out from the shadows with new, fresh programming, and an identity to match to re–engage with the people of the town.

Reviving a tired brand to re–engage with the digital world.

Radio Warrington has existed for almost 15 years, but often been in the shadow of a larger, more familiar local station. With 'community' at its heart, and a loyal, albeit relatively small following, the station needed to come out from the shadows with new, fresh programming, and an identity to match to re–engage with the people of the town.

Reviving a tired brand to re–engage with the digital world.

Radio Warrington has existed for almost 15 years, but often been in the shadow of a larger, more familiar local station. With 'community' at its heart, and a loyal, albeit relatively small following, the station needed to come out from the shadows with new, fresh programming, and an identity to match to re–engage with the people of the town.

Reviving a tired brand to re–engage with the digital world.

Radio Warrington has existed for almost 15 years, but often been in the shadow of a larger, more familiar local station. With 'community' at its heart, and a loyal, albeit relatively small following, the station needed to come out from the shadows with new, fresh programming, and an identity to match to re–engage with the people of the town.

Reviving a tired brand to re–engage with the digital world.

Radio Warrington has existed for almost 15 years, but often been in the shadow of a larger, more familiar local station. With 'community' at its heart, and a loyal, albeit relatively small following, the station needed to come out from the shadows with new, fresh programming, and an identity to match to re–engage with the people of the town.

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A strong logo representing the station and its values, coupled with bold, 'no–nonsense' messaging was the foundation on which we built the brand.

An existing listenership gave us a base to work from, but opening out the station to newer audiences through digital platforms and new programming was our key driver for what success looked like. We couldn't just say it, the station also had to deliver it.

To date, the new identity and drive behind the re–launch has helped the station dramatically increase listener figures and social engagement. From a commercial angle it has also generated sponsorship revenue taking them to the next level financially.

A strong logo representing the station and its values, coupled with bold, 'no–nonsense' messaging was the foundation on which we built the brand.

An existing listenership gave us a base to work from, but opening out the station to newer audiences through digital platforms and new programming was our key driver for what success looked like. We couldn't just say it, the station also had to deliver it.

To date, the new identity and drive behind the re–launch has helped the station dramatically increase listener figures and social engagement. From a commercial angle it has also generated sponsorship revenue taking them to the next level financially.

A strong logo representing the station and its values, coupled with bold, 'no–nonsense' messaging was the foundation on which we built the brand.

An existing listenership gave us a base to work from, but opening out the station to newer audiences through digital platforms and new programming was our key driver for what success looked like. We couldn't just say it, the station also had to deliver it.

To date, the new identity and drive behind the re–launch has helped the station dramatically increase listener figures and social engagement. From a commercial angle it has also generated sponsorship revenue taking them to the next level financially.

A strong logo representing the station and its values, coupled with bold, 'no–nonsense' messaging was the foundation on which we built the brand.

An existing listenership gave us a base to work from, but opening out the station to newer audiences through digital platforms and new programming was our key driver for what success looked like. We couldn't just say it, the station also had to deliver it.

To date, the new identity and drive behind the re–launch has helped the station dramatically increase listener figures and social engagement. From a commercial angle it has also generated sponsorship revenue taking them to the next level financially.

A strong logo representing the station and its values, coupled with bold, 'no–nonsense' messaging was the foundation on which we built the brand.

An existing listenership gave us a base to work from, but opening out the station to newer audiences through digital platforms and new programming was our key driver for what success looked like. We couldn't just say it, the station also had to deliver it.

To date, the new identity and drive behind the re–launch has helped the station dramatically increase listener figures and social engagement. From a commercial angle it has also generated sponsorship revenue taking them to the next level financially.

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© The Modern World 2022

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022