Client
Manchester United FC

Project scope
Kit Launch Campaign
Digital
Social Media

Client
MUFC

Project scope
Kit Launch Campaign
Digital
Social Media

Client
MUFC

Project scope
Kit Launch Campaign
Digital
Social Media

Client
Manchester United FC

Project scope
Kit Launch Campaign
Digital
Social Media

Client
Manchester United FC

Project scope
Kit Launch Campaign
Digital
Social Media

Launching the new home kit for global, football giant Manchester United Football Club.

Working with Amanda Dagg at RedMoran and the MUFC internal marketing team to deliver an incentive–based campaign driving footfall, and sales, into the United 'Megastore'.

Launching the new home kit for global, football giant Manchester United Football Club.

Working with Amanda Dagg at RedMoran and the MUFC internal marketing team to deliver an incentive–based campaign driving footfall, and sales, into the United 'Megastore'.

Launching the new home kit for global, football giant Manchester United Football Club.

Working with Amanda Dagg at RedMoran and the MUFC internal marketing team to deliver an incentive–based campaign driving footfall, and sales, into the United 'Megastore'.

Launching the new home kit for global, football giant Manchester United Football Club.

Working with Amanda Dagg at RedMoran and the MUFC internal marketing team to deliver an incentive–based campaign driving footfall, and sales, into the United 'Megastore'.

Launching the new home kit for global, football giant Manchester United Football Club.

Working with Amanda Dagg at RedMoran and the MUFC internal marketing team to deliver an incentive–based campaign driving footfall, and sales, into the United 'Megastore'.

Manchester-United-Bus-Stop-Landscape
Manchester-United-Bus-Stop-Portrait
Manchester-United-Splash-Page

Around that time, clubs such as Chelsea and Manchester City were starting to win silverware and were becoming more commercially savvy. This, in turn, put pressure on Manchester United after such a long period of dominance both on and off the pitch.

So, offering incentives like giving fans the chance to watch the first team train helped to solidify the offer for the new home kit.

The campaign was rolled–out digitally but more so externally, to make it as visual as possible, with an extensive OOH push. 

Around that time, clubs such as Chelsea and Manchester City were starting to win silverware and were becoming more commercially savvy. This, in turn, put pressure on Manchester United after such a long period of dominance both on and off the pitch.

So, offering incentives like giving fans the chance to watch the first team train helped to solidify the offer for the new home kit.

The campaign was rolled–out digitally but more so externally, to make it as visual as possible, with an extensive OOH push. 

Around that time, clubs such as Chelsea and Manchester City were starting to win silverware and were becoming more commercially savvy. This, in turn, put pressure on Manchester United after such a long period of dominance both on and off the pitch.

So, offering incentives like giving fans the chance to watch the first team train helped to solidify the offer for the new home kit.

The campaign was rolled–out digitally but more so externally, to make it as visual as possible, with an extensive OOH push. 

Around that time, clubs such as Chelsea and Manchester City were starting to win silverware and were becoming more commercially savvy. This, in turn, put pressure on Manchester United after such a long period of dominance both on and off the pitch.

So, offering incentives like giving fans the chance to watch the first team train helped to solidify the offer for the new home kit.

The campaign was rolled–out digitally but more so externally, to make it as visual as possible, with an extensive OOH push. 

Around that time, clubs such as Chelsea and Manchester City were starting to win silverware and were becoming more commercially savvy. This, in turn, put pressure on Manchester United after such a long period of dominance both on and off the pitch.

So, offering incentives like giving fans the chance to watch the first team train helped to solidify the offer for the new home kit.

The campaign was rolled–out digitally but more so externally, to make it as visual as possible, with an extensive OOH push. 

Manchester-United-Flag
Manchester-United-Instagram
Manchester-United-Train-Ad

© The Modern World 2020

© The Modern World 2020

© The Modern World 2020

© The Modern World 2020

© The Modern World 2020