Client
Holocaust & Genocide Research Partnership (HGRP)

Project scope
Branding
Launch
Website
Social Media
Outdoor Media
Print Collateral

Client
Holocaust & Genocide Research Partnership
(HGRP)

Project scope
Branding
Launch
Website
Social Media
Outdoor Media
Print Collateral

Client
Holocaust & Genocide Research Partnership
(HGRP)

Project scope
Branding
Launch
Website
Social Media
Outdoor Media
Print Collateral

Client
Holocaust & Genocide Research Partnership
(HGRP)

Project scope
Branding
Launch
Website
Social Media
Outdoor Media
Print Collateral

Client
Holocaust & Genocide Research Partnership (HGRP)

Project scope
Branding
Launch
Website
Social Media
Outdoor Media
Print Collateral

Creating the brand identity for a newly–formed partnership, bringing together some of the UK's leading academic institutions specialising in Holocaust and Genocide research studies.

Creating the brand identity for a newly–formed, partnership, bringing together some of the UK's leading academic institutions specialising in Holocaust and Genocide research studies.

Creating the brand identity for a newly–formed, partnership, bringing together some of the UK's leading academic institutions specialising in Holocaust and Genocide research studies.

Creating the brand identity for a newly–formed, partnership, bringing together some of the UK's leading academic institutions specialising in Holocaust and Genocide research studies.

Creating the brand identity for a newly–formed, partnership, bringing together some of the UK's leading academic institutions specialising in Holocaust and Genocide research studies.

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HGRP-Banner
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With a strong purpose at their heart, it was our job to deliver a respectful, yet forward–facing, identity, free from visual cliché often associated with the subject.

To deliver a project relating to such a sensitive topic required a level of research that went above and beyond the ordinary. It was important to us that we understood not only the harrowing events of the Holocaust and genocide, but also historical context beyond the TV and Film knowledge that most of us have.

This led us to interesting places that then informed our visual direction. Including one of our design hero's, Jan Tschichold who played a significant role in the development of 20th century graphic design, and was also arrested and later escaped Nazi Germany with his family.

Every aspect of the identity had to be carefully considered. It had to engage on an academic level, a public level, and position the HGRP as a leader in the field, whilst maintaining the upmost respect for the subject matter.

With a strong purpose at their heart, it was our job to deliver a respectful, yet forward–facing, identity, free from visual cliché often associated with the subject.

To deliver a project relating to such a sensitive topic required a level of research that went above and beyond the ordinary. It was important to us that we understood not only the harrowing events of the Holocaust and genocide, but also historical context beyond the TV and Film knowledge that most of us have.

This led us to interesting places that then informed our visual direction. Including one of our design hero's, Jan Tschichold who played a significant role in the development of 20th century graphic design, and was also arrested and later escaped Nazi Germany with his family.

Every aspect of the identity had to be carefully considered. It had to engage on an academic level, a public level, and position the HGRP as a leader in the field, whilst maintaining the upmost respect for the subject matter.

With a strong purpose at their heart, it was our job to deliver a respectful, yet forward–facing, identity, free from visual cliché often associated with the subject.

To deliver a project relating to such a sensitive topic required a level of research that went above and beyond the ordinary. It was important to us that we understood not only the harrowing events of the Holocaust and genocide, but also historical context beyond the TV and Film knowledge that most of us have.

This led us to interesting places that then informed our visual direction. Including one of our design hero's, Jan Tschichold who played a significant role in the development of 20th century graphic design, and was also arrested and later escaped Nazi Germany with his family.

Every aspect of the identity had to be carefully considered. It had to engage on an academic level, a public level, and position the HGRP as a leader in the field, whilst maintaining the upmost respect for the subject matter.

With a strong purpose at their heart, it was our job to deliver a respectful, yet forward–facing, identity, free from visual cliché often associated with the subject.

To deliver a project relating to such a sensitive topic required a level of research that went above and beyond the ordinary. It was important to us that we understood not only the harrowing events of the Holocaust and genocide, but also historical context beyond the TV and Film knowledge that most of us have.

This led us to interesting places that then informed our visual direction. Including one of our design hero's, Jan Tschichold who played a significant role in the development of 20th century graphic design, and was also arrested and later escaped Nazi Germany with his family.

Every aspect of the identity had to be carefully considered. It had to engage on an academic level, a public level, and position the HGRP as a leader in the field, whilst maintaining the upmost respect for the subject matter.

With a strong purpose at their heart, it was our job to deliver a respectful, yet forward–facing, identity, free from visual cliché often associated with the subject.

To deliver a project relating to such a sensitive topic required a level of research that went above and beyond the ordinary. It was important to us that we understood not only the harrowing events of the Holocaust and genocide, but also historical context beyond the TV and Film knowledge that most of us have.

This led us to interesting places that then informed our visual direction. Including one of our design hero's, Jan Tschichold who played a significant role in the development of 20th century graphic design, and was also arrested and later escaped Nazi Germany with his family.

Every aspect of the identity had to be carefully considered. It had to engage on an academic level, a public level, and position the HGRP as a leader in the field, whilst maintaining the upmost respect for the subject matter.

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© The Modern World 2022

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022