Client
Bucci's of Puglia

Project scope
Brand Development
Print Collateral
Social Media
Promotional Collateral

Client
Bucci's of Puglia

Project scope
Brand Development
Print Collateral
Social Media
Promotional Collateral

Client
Bucci's of Puglia

Project scope
Brand Development
Print Collateral
Social Media
Promotional Collateral

Client
Bucci's of Puglia

Project scope
Brand Development
Print Collateral
Social Media
Promotional Collateral

Client
Bucci's of Puglia

Project scope
Brand Development
Print Collateral
Social Media
Promotional Collateral

Building a brand of Italian heritage with roots in North West England.

The Bucci family have been harvesting Olives and producing high–quality, authentic, Extra Virgin Olive Oil from their farm in Corato for generations. Now, Alessandro Bucci is importing and launching the family produce, along with a range of unique, hand–crafted ceramics into the UK market.

Building a brand of Italian heritage with roots in North West England.

The Bucci family have been harvesting Olives and producing high–quality, authentic, Extra Virgin Olive Oil from their farm in Corato for generations. Now, Alessandro Bucci is importing and launching the family produce, along with a range of unique, hand–crafted ceramics into the UK market.

Building a brand of Italian heritage with roots in North West England.

The Bucci family have been harvesting Olives and producing high–quality, authentic, Extra Virgin Olive Oil from their farm in Corato for generations. Now, Alessandro Bucci is importing and launching the family produce, along with a range of unique, hand–crafted ceramics into the UK market.

Building a brand of Italian heritage with roots in North West England.

The Bucci family have been harvesting Olives and producing high–quality, authentic, Extra Virgin Olive Oil from their farm in Corato for generations. Now, Alessandro Bucci is importing and launching the family produce, along with a range of unique, hand–crafted ceramics into the UK market.

Building a brand of Italian heritage with roots in North West England.

The Bucci family have been harvesting Olives and producing high–quality, authentic, Extra Virgin Olive Oil from their farm in Corato for generations. Now, Alessandro Bucci is importing and launching the family produce, along with a range of unique, hand–crafted ceramics into the UK market.

FP_Tote Bag
FP_Bottle Cap
FP-First-Mass

Typographic inspiration: From the First Holy Mass celebrated by Father Bernardino in the Mother Church Cathedral of Corato, Puglia from 1964.

Typographic inspiration: From the First Holy Mass celebrated by Father Bernardino in the Mother Church Cathedral of Corato, Puglia from 1964.

Typographic inspiration: From the First Holy Mass celebrated by Father Bernardino in the Mother Church Cathedral of Corato, Puglia from 1964.

Typographic inspiration: From the First Holy Mass celebrated by Father Bernardino in the Mother Church Cathedral of Corato, Puglia from 1964.

Typographic inspiration: From the First Holy Mass celebrated by Father Bernardino in the Mother Church Cathedral of Corato, Puglia from 1964.

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FP_Olive oil Range

Provenance plays a huge part in Italian culture, with family's often having their own coat of arms. This led us to developing a modern crest rooted in the Puglia region, with the Bucci family at its heart.

From the identity itself, to the collateral produced, we wanted to tell the story of the family and the rich history behind the product. Social posts feature different family members, while label tags build a picture of the region and how the products are brought into being.

The authenticity of the products, and the level of craft involved in production, meant it was also important to position the product properly in the marketplace. Both at the point of lauch, and their future plans for growth.

Provenance plays a huge part in Italian culture, with family's often having their own coat of arms. This led us to developing a modern crest rooted in the Puglia region, with the Bucci family at its heart.

From the identity itself, to the collateral produced, we wanted to tell the story of the family and the rich history behind the product. Social posts feature different family members, while label tags build a picture of the region and how the products are brought into being.

The authenticity of the products, and the level of craft involved in production, meant it was also important to position the product properly in the marketplace. Both at the point of lauch, and their future plans for growth.

Provenance plays a huge part in Italian culture, with family's often having their own coat of arms. This led us to developing a modern crest rooted in the Puglia region, with the Bucci family at its heart.

From the identity itself, to the collateral produced, we wanted to tell the story of the family and the rich history behind the product. Social posts feature different family members, while label tags build a picture of the region and how the products are brought into being.

The authenticity of the products, and the level of craft involved in production, meant it was also important to position the product properly in the marketplace. Both at the point of lauch, and their future plans for growth.

Provenance plays a huge part in Italian culture, with family's often having their own coat of arms. This led us to developing a modern crest rooted in the Puglia region, with the Bucci family at its heart.

From the identity itself, to the collateral produced, we wanted to tell the story of the family and the rich history behind the product. Social posts feature different family members, while label tags build a picture of the region and how the products are brought into being.

The authenticity of the products, and the level of craft involved in production, meant it was also important to position the product properly in the marketplace. Both at the point of lauch, and their future plans for growth.

Provenance plays a huge part in Italian culture, with family's often having their own coat of arms. This led us to developing a modern crest rooted in the Puglia region, with the Bucci family at its heart.

From the identity itself, to the collateral produced, we wanted to tell the story of the family and the rich history behind the product. Social posts feature different family members, while label tags build a picture of the region and how the products are brought into being.

The authenticity of the products, and the level of craft involved in production, meant it was also important to position the product properly in the marketplace. Both at the point of lauch, and their future plans for growth.

FP_Cermaic Bottle Tag
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FP_Olive oil back label
Bucci-Family-04
Bucci-Family-03
FP_Social Post 01
FP_Social Post 02
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Bucci-Family-05-Story

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022

© The Modern World 2022