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Welcome to the WARRINGTON BRAND STUDIO[01] that partners with founders of scale–up consumer lifestyle brands who want to build their brand from the inside-out. Who want to ignite their PURPOSE[02], define their CULTURE[03] and craft their BRAND EXPERIENCE[04]
Together, we create brands that thrive in THE MODERN WORLD[05]
Meet the team
But somewhere along the way, I realised the traditional agency model wasn’t built for founders. Too much theatre. Too much distance. Too many big reveals and not enough shared ownership.
So I founded The Modern World with a different idea.
We build brands from the inside out — starting with belief, sharpening positioning, and translating ambition into a commercially powerful brand. Lean, collaborative and outcome-focused, our process is designed to move at the pace founders need, without sacrificing depth or detail.
The result isn’t just a new identity. It’s a shift in trajectory. Clearer decisions. Stronger differentiation. More momentum in the market.
Because when a business becomes a brand, everything changes.
Before co-founding The Modern World, I spent 13 years at Clarks working in wholesale with both independent retailers and national accounts, including John Lewis and Selfridges. It gave me a clear view of how brands succeed in the real world – on shop floors, in buyer meetings and under commercial pressure.
That grounding shapes how I approach brand building today.
I work side by side from first conversation to launch, and often long after. Asking the questions that unlock better thinking, challenging what doesn’t align and keeping the focus on what will genuinely move a business forward.
Because a brand shouldn’t just look good, it should be treated as your most valuable business asset.
Our story
Helping founders of scale-up consumer lifestyle brands to go from passion project to category contender.
For far too long, the agency world has run on the same tired playbook: long-winded processes, unnecessary theatre, and a rigid client–agency divide where everyone fought for their own corner. Brands were built behind closed doors, with weeks of silence followed by a nerve-shredding “big reveal”. Something about that way of working always felt off. Harder than it needed to be. Slow and disconnected. But quietly, we shared an ambition to one day build something better that challenged the norm.
That belief clicked when we turned the lens on ourselves. Even though we were the founders, and even though branding is our world, we realised we couldn’t properly see our own business while standing so close to it. Hiring an external brand consultant forced us to step back, challenge our assumptions, and rethink not just our own brand, but the way we built them for others. Focusing on outcomes, not portfolio pieces.
That was the moment everything changed. We transformed our process from the ground up. Lean, collaborative, and inspired by how great tech products are developed: start with the “why”, move fast, iterate together. Built by founders, for founders. Co-creating brands that feel aligned, distinctive, and ready to make their mark on the world.
The outcome isn’t just a nicer looking logo, fresh colours or a strapline. It’s a competitive edge. Undeniable in the market. More recognition, more differentiation, more momentum and deeper connection with the people that matter. All of which drives growth and revenue.
Our mission is to change the lives of the founders we work with. Leaving them feeling so empowered by the work that we do together they’ll feel like anything is possible.
This is The Modern World.
New Donors Registered
80
So far, we’ve raised and donated a total of:
£4,444
Our chosen charity
In Spring 2020, in the midst of the pandemic, close friend of the studio Helen Jones was diagnosed with Acute Lymphoblastic Leukaemia Tcell (blood cancer). A life-threatening condition that even with a stem cell transplant, chemotherapy and radiotherapy, only has a survival rate of 40%. Thanks to the incredible support of DKMS, Clatterbridge Cancer Centre and Whiston Hospital, along with her brother and donor Peter, Helen’s still with us, but not everybody’s that lucky.
Throughout Helen’s treatment, our Client Director Jen has campaigned for DKMS to encourage more people to join the stem cell donor register and took part in ‘Run 50 in February’ 2021 challenge, raising over £4000 in donations. It’s a partnership that has flourished over time and we’re thrilled to support DKMS as our chosen charity so that together, we can help delete blood cancer.
Launched in 2013, DKMS are dedicated to the fight against blood cancer and blood disorders They’re the largest stem cell register in the UK, with over 900,000 blood stem cell donors who’ve helped to give over 1,700 people a second chance at life. Through fundraising efforts, they’re able to support patients from day one of their diagnosis, providing support to family and friends, as well as developing life-saving blood cancer therapies.
New Donors Registered
80
So far, we’ve raised and donated a total of:
£4,444