London Design Festival

London Design Festival

My idea was to create something bespoke that captured the spirit of the event. The headline ‘Think Make Innovate’ felt like an appropriate statement to encapsulate that. The typography is completely custom which also felt like the right approach for the event. I then wanted to develop the individual words in a way that complemented the headline. ‘Think’ being joined-up, ‘Make’ being made from tools of the various trades represented at the show, and ‘Innovate’ being more experimental.

The final bag was printed as a single-colour fluoro in Pantone 805.


Graphic Design + Typography

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